Why should newbie marketers beware of shiny objects?
Shiny Object Syndrome (SOS) refers to the tendency of individuals, particularly marketers, to become easily distracted and drawn toward the latest and greatest new ideas, tools, or trends. Instead of focusing on a specific plan or strategy and lacking experience, they are easily sidetracked in the belief that buying these shiny objects is a desirable part of the road to success.
This behavior can lead to a lack of consistency and focus, ultimately hindering progress toward achieving long-term goals.
For newbie marketers, the shiny object syndrome can be particularly detrimental as it can slow down progress and even prevent them from establishing a solid foundation for their marketing efforts. Instead of focusing on a well-defined plan and sticking to it, or perhaps not even having such a plan, they may constantly jump from one idea to another, without fully understanding the implications of their actions.
This can result in wasted time, resources, and money, with little to no progress to show for it. Newbies are often preyed on by other marketers who recognize and exploit their inexperience. They regularly launch new products and software in a serial fashion to gain quick profits.
It is essential for newbie marketers to be aware of this serious stumbling block. By becoming aware and resisting the urge to chase every new shiny object that comes their way, they not only save time and money but actually speed up the learning process by becoming focused and single-minded toward their original strategy and goal.
If they have no such strategy they should take the time to research and adopt a solid marketing plan, set clear objectives, and evaluate their results regularly to ensure they are making progress toward reaching their goals. By staying focused and disciplined, newbie marketers can avoid falling into the trap of the alluring power of shiny objects and thus establish a strong foundation for their marketing efforts.
Identifying a shiny object
A shiny object can be identified by its allure of being the latest and greatest trend, idea, or tool that promises quick and easy results. It is often presented as a solution to a problem or challenge that marketers may be facing and is marketed as being better than anything that has come before it. Beware and check it out!
The first place a newbie marketer may go is Youtube when a shiny object is first ‘launched’ or released. Generally, there are a number of reviews already waiting there by affiliates who have a vested interest in selling the product. These may offer more shiny object bonuses in pursuit of your hard-earned dollar. Can you see the ‘hampster-in-a-wheel problem if you succumb to this?
Please be aware though, that among these reviews may be some ethical marketers who had already experienced the SOS problem and have overcome it. In their review, you can expect an honest appraisal and they will most likely point you in the right direction. Learn to identify them with a healthy dose of skepticism and look for THESE reviews.
Unfortunately, this smoke-and-mirror status quo is the reality in the world of the internet. You need to become street-wise to identify the products and software you really need for your marketing efforts. Failure to do so will cost you dearly.
Some common examples of shiny objects in the marketing world may include the latest social media platform,s, a new advertising strategy, flashy new tools for automation or analytics, or new trends in content marketing.
To identify a shiny object, it is important to evaluate it objectively and consider the potential impact it will have on your overall marketing strategy. Ask yourself questions such as:
- Will this new tool or strategy help me achieve my specific marketing goals?
- Is it compatible with my current marketing strategy or will it require a significant shift in focus?
- What are the costs associated with adopting this new idea or tool?
- Are there any potential drawbacks or risks to using this new idea or tool?
By taking a critical and objective approach, marketers can avoid falling for the allure of shiny objects and focus on strategies and tools that will truly help them achieve their goals.
Is shiny object creation a crafty way of taking advantage of people?
Shiny object creation is not necessarily a crafty way of taking advantage of people but it can be. In some cases, the creators of shiny objects genuinely believe that their idea or tool can be helpful and innovative, and they may be genuinely excited to share it with others.
However, there are certainly cases where individuals or companies may use shiny objects as a way to take advantage of people. They know that a sub-niche exists within the make-money-online community who are new and inexperienced and just starting out on their online marketing journey. They may overhype their product, make false or exaggerated claims about its effectiveness, or use aggressive marketing tactics to convince people to buy.
In these cases, it is important for consumers and marketers to do their due diligence and carefully evaluate any new idea or tool before investing time, money, or resources into it. This includes researching the company or individual behind the shiny object, reading reviews and testimonials from other users, and considering how the idea or tool fits into their overall marketing strategy and goals.
This is the first major lesson a potentially successful marketer needs to learn in order to be able to make progress.
Ultimately, it is up to individuals and companies to decide whether or not to invest in a shiny object. The key is to approach each new idea or tool with a critical eye and make informed decisions based on the best available information.
Can you get addicted to buying shiny objects, thinking it is taking action for success?
Yes, It is possible to become addicted to serial buying of shiny objects, especially if a person believes that they are taking action for success by doing so. This belief may often be generated by clever marketing hype and the allure of quick and easy results that shiny objects promise. This form of hype has appeal because it tricks a person into thinking that a shortcut exists to the success they are seeking and now he/she has found it. A sense of excitement and urgency is created, leading some to constantly seek out and invest in the latest and greatest tools or strategies- without fully evaluating their effectiveness or necessity.
This behavior can become a form of addiction. The act of buying and trying out new shiny objects provides a temporary sense of accomplishment and progress, even if it does not lead to long-term success. This can create a cycle where a person feels the need to constantly buy and try out new shiny objects in order to maintain that feeling of progress and accomplishment. This is the reason why shiny object syndrome is misleading and dangerous. It channels people into a dead-end situation, a waste of time and scarce resources.
To avoid becoming addicted to buying shiny objects, it is important to approach each new idea or tool with a critical eye and evaluate it objectively. It is also important to establish clear goals and a well-defined marketing strategy to help maintain focus and avoid getting distracted by shiny objects. Finally, it can be helpful to seek support from a mentor or accountability partner who can provide guidance and support in staying on track.
Is shiny object syndrome a mental addiction that can be overcome?
Yes it can. Shiny object syndrome can be considered a form of addiction, and like any addiction, it can be overcome with effort, research, awareness, and experience. Overcoming shiny object syndrome requires a shift in mindset, focusing on a long-term marketing strategy and resisting the urge to constantly chase the latest and greatest ideas, tools, or trends.
To overcome the shiny object syndrome, it is important to identify the underlying causes of the behavior and develop a plan for addressing them. This may involve setting clear goals and priorities, developing a strong marketing strategy, and establishing a routine that helps maintain focus and avoid distractions.
It can also be helpful to seek support from others, such as a mentor or accountability partner who can provide guidance, encouragement, and accountability. Finally, it is important to cultivate self-awareness and mindfulness and to be vigilant in recognizing the signs of shiny object syndrome and making conscious choices to stay on track.
By adopting a more disciplined and focused approach to marketing, and by developing the habits and mindset needed to overcome shiny object syndrome, it is possible to achieve greater success and build a more sustainable and effective marketing strategy over the long term.
Click here for the most informative step-by-step online tutorial
Read More: Guidelines On How To Start In The Affiliate Marketing Business